SIFT is a series of actions you can take to determine the validity and reliability of claims and sources on the web.
The SIFT method, or strategy, is quick, simple, and can be applied to various kinds of online content: news articles, scholarly articles, social media posts, videos, images, etc.
Each letter in SIFT corresponds to one of the Four Moves:
1) Stop
2) Investigate the Source
3) Find Better Coverage
4) Trace Claims, Quotes, and Media to the Original Context.
The SIFT method was created by Mike Caulfield. The SIFT information on this guide is adapted from his materials with a CC BY 4.0 license.
Evaluate websites by considering the following questions:
Who is responsible for the website?
Who is the author of the site?
Is there a clear purpose or reason for the site?
What is the origin of the document?
Is the content organized and accessible?
Is there a fee for use?
Stop! When you land on a page/post/etc. before sharing— STOP.
What do you know?
If you don’t have that information, use the other steps to understand if this source is reliable. Don’t share unless you know its legit (credible)!
Think about your purpose.
The short video that follows explains the Stop step:
This step is the process of finding out more about the author(s).
Do a quick internet search on the author:
The following short videos (less than four minutes) will introduce you to how to investigate your sources.
This next video introduces you to our second move: investigate the source. Hint: Wikipedia is a great starting point for investigating sources.
Find Relevant / Appropriate Sources
Sometimes an article or video you find isn't quite what you want or need (i.e. NOT RELEVANT).
You care about the claim the article is making.
You want to know:
Look for trusted reporting or analysis on the claim, by scanning multiple sources.
Find the best source you can on this topic.
Track Down the Original Source / Content
Much of what we find on the internet has been stripped of context (background).
There’s a theme that runs through all of these SIFT moves: they are about reconstructing the necessary context to read, view, or listen to digital content effectively. You have to investigate to get to the truth.
Again: Don't let sensational headlines latch onto your emotions. This will cloud judgement as to what is fact or falsehood.
Check out the short video below to learn more about how to quickly find the original source of information for an idea.
The video that follows discusses more about how to verify the information you find using trusted sources.